• Relevant & matching the intent 
• Catchy, intriguing, driving clicks 
• Use adjectives like Easy, Quick, Best, Top, Life-changing, etc. to attract readers 
• Minimal connecting words like to, from, with, etc 

• Add numbers to the title. (E.g., Write a Catchy Headline in 1 Minute and 7 Seconds) 
• No generic headings (Introduction, Conclusion, Final Thoughts, etc.) 

• Empathetic, Capable, Demystifying, Invested, and Proactive 

• Understanding & relatable 
• Write from a trusted expert’s perspective 
• Ease their anxiety by offering solutions 
• Forge a genuine connection with them 
• No unnecessary jargon  
• Identify the audience’s moment of need

Wrong tone: Well, I’m no motivational speaker or life coach but don’t you think you should be doing something better during this time rather than just wasting your internet doing useless activities. 

Right tone: A typical student spends 40-50% of their day attending classes and engaging in study-related activities. Finding time for leisure activities becomes a challenging task while you juggle countless assignments, projects, and exam preparation.

• Avoid directional language. (Read below, choose from the list, steps listed above) 
• Place the most important information first. Easier for readers to find value. 
• Avoid adding personal thoughts/ opinions or using such language- I would advise you to, I recommend, etc. 
• Write from Chegg’s (as a brand’s) perspective.
• Before making any assumptions, do your research.

• Reread your draft after a short break. 

• Highlight important points using bold text. (Not more than 3) 
• Make sure paragraphs are evenly spaced. 

• CTA should focus on the benefit that the reader gets. 
• The CTA (Call to action) should blend well with the content. 

• Chegg Q&A expert hiring opportunity should be mentioned when talking about part-time/ freelance/ online opportunities and subject matter experts. 

Do you like to solve subject-related problems for your peers? Become a Subject Matter Expert and earn money while you answer questions for students across the world. Work from anywhere, anytime, as per your convenience. Get tremendous exposure to the corporate world, meet experts from various domains and build a strong peer network.  All you have to do is sign up!