Anand Mahindra Hails Morbi
Picture Credit: Mint

Anand Mahindra Hails Morbi: India’s ‘Baahubali’ Ceramic Hub

Published on March 10, 2025
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2 Min read time

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Did you know that a small town in Gujarat is giving tough competition to China in the ceramic industry? Yes, you heard it right! Morbi, a city in Gujarat, is a hidden treasure trove of India’s manufacturing strength. In a recent tweet, Anand Mahindra praised Morbi city for its incredible contribution to India’s ceramic industry. He called the entrepreneurs of this town the ‘Baahubalis’ of India!

Anand Mahindra Hails Morbi
Picture Credit: Business Today

Why is Morbi So Special?

Morbi is not just any town—it is India’s ceramic capital! It produces 90% of India’s ceramics and contributes 13% to the world’s ceramic production. Isn’t that amazing? This small city, spread across just 50 by 9 km, is home to nearly 1,000 family-owned ceramic factories that have been in the business since the 1930s. Anand Mahindra Hails Morbi because of its ability to compete with China’s pricing and match Italy’s top-quality ceramics.

How Big is Morbi’s Ceramic Industry?

  • 4 lakh people are employed in this industry.
  • It produces tiles, sanitaryware, and ceramics used in homes, offices, and big projects worldwide.
  • It exports to many countries, making India a strong player in the global ceramic market.
  • The industry generates thousands of crores in revenue.

Challenges Morbi is Facing

Even though Anand Mahindra hails Morbi, this booming industry is facing some tough challenges.

  1. Reduced Demand – People are buying fewer ceramics, both in India and abroad.
  2. High Gas Prices – The industry uses 3 million cubic meters of gas daily, and high prices are making production costly.
  3. Anti-Dumping Duties – Countries like Saudi Arabia, Qatar, and Taiwan have imposed taxes of 50% to 106% on Morbi’s ceramic exports.
  4. Trade Route Issues – Exports to Kazakhstan, Uzbekistan, and Azerbaijan have dropped because of US sanctions on Iran, affecting the Bandar Abbas port trade route.

What Can Be Done to Help?

The ceramic industry in Morbi is asking the government for support. Here’s what they need:

  • Tax Relief on Gas Prices – Moving from VAT to GST can help lower costs.
  • Permission for Input Tax Credit Claims – This will reduce manufacturers’ financial burdens.
  • Better Export Policies – Government help can open new international markets.

A Shining Star in Indian Manufacturing

Anand Mahindra hails Morbi because it represents India’s hidden potential. Despite challenges, this town has built a strong global presence with its hardworking entrepreneurs. If given the right support, Morbi can continue to be the Baahubali of India’s ceramic industry and even surpass China in global exports!

Authored by, Amay Mathur | Senior Editor

Amay Mathur is a business news reporter at Chegg.com. He previously worked for PCMag, Business Insider, The Messenger, and ZDNET as a reporter and copyeditor. His areas of coverage encompass tech, business, strategy, finance, and even space. He is a Columbia University graduate.

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