Best 22 Affiliate Programs in India: A Complete Guide for 2025

Affiliate marketing in India is growing rapidly. If you’re looking to earn passive income by promoting products and services, this could be a great opportunity for you. In this guide, we will walk you through some of the best affiliate programs in India, how to get started, and tips to succeed in affiliate marketing.

Affiliate programs in India have gained immense popularity in recent years, driven by the rapid growth of eCommerce and digital marketing. These affiliate programs in India provide a unique opportunity for individuals and businesses to earn commissions by promoting products and services from various brands. As more companies recognize the potential of affiliate programs in India to reach wider audiences, the landscape has diversified, offering a range of models tailored to different niches and marketing strategies. This evolution has made affiliate programs in India an attractive avenue for generating income, empowering marketers and influencers to capitalize on the growing digital marketplace.

What Are Affiliate Programs in India?

Affiliate programs are partnerships where businesses reward affiliates (marketers) for driving sales or leads through their marketing efforts. In India, many companies offer these programs to expand their reach and grow their customer base.

• Affiliate Program Examples: Amazon India, Flipkart, Hostgator India
• How Affiliate Marketing Works: Affiliates promote products through unique affiliate links, earning a commission when users make a purchase.

Types of Affiliate Programs in India

Affiliate marketing in India has evolved significantly, offering various affiliate marketing programs for individuals and businesses to earn commissions. Here’s an overview of the main types of affiliate programs in India:

1. Pay-Per-Sale (PPS) Programs

• Affiliates earn a commission for every sale made through their referral link.
• Popular in e-commerce platforms like Amazon Associates, Flipkart Affiliate, and others.

2. Pay-Per-Click (PPC) Programs

• Affiliates are paid based on the number of clicks generated, regardless of conversions.
• Often used in industries aiming to drive website traffic.

3. Pay-Per-Lead (PPL) Programs

• Commissions are earned when referred users complete an action, like signing up for a newsletter or registering for a service.
• Common in sectors like education, finance, and insurance.

4. Recurring Commission Programs

• Affiliates receive ongoing commissions as long as the customer continues subscribing or using the service.
• Frequently seen in SaaS (Software as a Service) models, such as hosting platforms.

5. Influencer and Content Creator Programs

• Designed for social media influencers and bloggers to promote products/services.
• Commissions are based on sales or clicks driven by their platforms.
• Commonly supported by fashion, lifestyle, and tech brands.

6. High-Ticket Affiliate Programs

• Focused on promoting high-value products or services with significant commission payouts.
• Typically includes luxury items, premium courses, or specialized services.

7. Cost-Per-Mille (CPM) Programs

• Affiliates are paid for every thousand impressions (views) generated on their content.
• Best suited for websites or blogs with high traffic.

8. Coupon and Cashback Affiliate Programs

• Promote special discounts, cashback offers, or coupons for various products.
• Highly effective for attracting price-conscious Indian consumers.

9. Two-Tier Affiliate Programs

• Affiliates earn from their own referrals and also from the sales generated by affiliates they recruit.
• Encourages building a network of marketers.

10. Niche-Specific Affiliate Programs

• Tailored programs for specific industries like travel, education, or health.
• Examples include platforms like MakeMyTrip Affiliate (travel) or Coursera Partner Affiliate (education).

22 Best Affiliate Programs in India 2025

Here are some of the top affiliate programs in India that offer great commissions and reliability.

1. Amazon Associates

Amazon Associates India is one of the most popular and widely used amazon affiliate program India. It allows affiliates to earn a commission by promoting millions of products available on Amazon. With a simple sign-up process and access to a vast range of products, it’s a preferred choice for bloggers, content creators, and website owners. The program offers easy-to-generate affiliate links, real-time tracking, and promotional tools to maximize earnings.

• Commission Rate: 0.1% to 30% (varies by product category)
• Payment Method: Bank Transfer, Amazon Gift Cards
• Minimum Payout: ₹1,000 (Bank Transfer), ₹500 (Amazon Gift Card)
• Best For: Bloggers, YouTubers, Social Media Influencers, Website Owners

Why Should You Choose?

• Trusted global brand with a huge product catalog.
• Easy integration with blogs and websites.
• Reliable payments with detailed sales tracking.

2. eBay Affiliate

The eBay Partner Network allows affiliates to earn commissions by promoting products listed on eBay. It is a beginner-friendly program with no complicated sign-up requirements. Affiliates can promote auction-based and direct-sale listings, giving users flexibility in choosing their preferred products. The program also offers advanced tracking and marketing tools.

• Commission Rate: Up to 12% per sale
• Payment Method: PayPal, Direct Bank Transfer
• Minimum Payout: $10
• Best For: Bloggers, Coupon Websites, Product Reviewers

Why Should You Choose?

• Simple sign-up process and user-friendly interface.
• Global marketplace with a wide variety of products.
• Competitive commission rates and bonuses for high performers.

3. Flipkart Affiliate

Flipkart Affiliate Program allows users to earn money by promoting products from India’s leading e-commerce platform. With thousands of products across categories like electronics, fashion, and home decor, affiliates have a great opportunity to earn passive income. The platform provides banners, API access, and widgets to help affiliates improve conversions.

• Commission Rate: Up to 15% per sale
• Payment Method: Bank Transfer
• Minimum Payout: ₹1,000
• Best For: Indian Bloggers, YouTubers, Social Media Marketers

Why Should You Choose?

• Best affiliate program for the Indian audience.
• Large selection of high-demand products.
• Reliable payments and detailed analytics.

4. Tata CLiQ Affiliate

Tata CLiQ’s affiliate program allows partners to earn commissions by promoting products from a premium selection of categories, including fashion, electronics, and home essentials. The program provides detailed tracking and reporting tools to help affiliates maximize their earnings.

• Commission Rate: Up to 10% per sale
• Payment Method: Bank Transfer
• Minimum Payout: ₹500
• Best For: Fashion & Lifestyle Bloggers, Influencers, Content Creators

Why Should You Choose?

• High-quality products from a trusted brand.
• Competitive commission structure.
• Reliable tracking and reporting system.

5. Myntra Affiliate

Myntra is India’s leading fashion e-commerce platform, and its affiliate program is ideal for those who promote fashion-related content. Affiliates earn commissions on every sale made through their referral links, and the platform provides access to high-quality banners and product feeds for better conversions.

• Commission Rate: Varies based on category and promotions
• Payment Method: Bank Transfer
• Minimum Payout: ₹500
• Best For: Fashion Bloggers, Influencers, Social Media Marketers

Why Should You Choose?

• India’s top fashion marketplace with premium brands.
• High commission rates for fashion-related sales.
• Marketing tools like banners and product feeds for easy promotions.

6. MakeMyTrip Affiliate

MakeMyTrip is one of India’s leading travel booking platforms, offering flights, hotels, and holiday packages. Affiliates can earn a commission by promoting travel bookings through their referral links. This program is best suited for travel bloggers and website owners.

• Commission Rate: Based on travel bookings (varies)
• Payment Method: Bank Transfer
• Minimum Payout: ₹2,000
• Best For: Travel Bloggers, Vloggers, Tourism Websites

Why Should You Choose?

• High-demand travel services with frequent bookings.
• Well-known brand in the travel industry.
• Commission on flights, hotels, and packages.

7. Cleartrip Affiliate

• Commission Rate: Varies by category (Flights, Hotels, etc.)
• Payment Method: Bank Transfer
• Minimum Payout: ₹2,000
• Best For: Travel Bloggers, Tourism Websites, Social Media Influencers

Cleartrip is another major player in the travel industry, offering flights, hotels, and activity bookings. Affiliates can earn commissions when users book through their links. The platform provides marketing materials like banners and deep links for better conversions.

Why Should You Choose?

• Trusted travel booking platform in India.
• Earn commissions on multiple travel services.
• Good conversion rates with an easy-to-use affiliate dashboard.

8. Hostinger Affiliate Program

Hostinger’s affiliate program is ideal for those promoting web hosting services. It offers high commission rates and provides advanced tracking tools to monitor conversions. Affiliates also get access to banners, promotional tools, and regular bonuses.

• Commission Rate: Up to 60% per sale
• Payment Method: PayPal, Bank Transfer
• Minimum Payout: $50
• Best For: Tech Bloggers, Web Developers, Digital Marketers

Why Should You Choose?

• One of the highest-paying affiliate programs.
• Trusted brand with global customers.
• Recurring commissions for long-term earnings.

9. BigRock Affiliate

BigRock is a leading domain and web hosting provider in India. Its affiliate program allows partners to earn commissions by promoting domain registrations, hosting plans, and other digital services. The platform offers marketing tools to help increase conversions.

• Commission Rate: Varies by product category
• Payment Method: Bank Transfer, PayPal
• Minimum Payout: ₹1,000
• Best For: Bloggers, Web Developers, Hosting Resellers

Why Should You Choose?

• One of India’s top domain & hosting providers.
• Competitive commission rates.
• Easy-to-use affiliate platform.

10. Nykaa Affiliate

Nykaa is India’s leading beauty and wellness marketplace. Its affiliate program allows bloggers and influencers to earn commissions by promoting beauty, skincare, and wellness products. The platform provides detailed analytics and tracking tools to help affiliates optimize their campaigns.

• Commission Rate: Varies based on product category
• Payment Method: Bank Transfer
• Minimum Payout: ₹1,000
• Best For: Beauty Bloggers, Makeup Artists, Social Media Influencers

Why Should You Choose?

• India’s No.1 beauty and skincare platform.
• High commissions on trending beauty products.
• Easy-to-use tracking tools and promotional materials.

11. Udemy Affiliate Program

Udemy’s affiliate program allows you to earn commissions by promoting a vast collection of online courses in categories like technology, business, personal development, and more. With frequent discounts and high course demand, affiliates can drive significant sales through blogs, social media, and websites. Udemy provides tracking tools and promotional materials for better conversions.

• Commission Rate: Up to 15% per sale
• Payment Method: PayPal, Bank Transfer
• Minimum Payout: $50
• Best For: Bloggers, Educators, Content Creators, Digital Marketers

Why Should You Choose?

• Huge course library with global demand.
• Regular promotions and discounts boost sales.
• Trusted online learning platform with a high conversion rate.

12. Bluehost Affiliate Program

Bluehost is one of the most popular web hosting providers worldwide, making its affiliate program highly rewarding. Affiliates can earn a commission for every new customer they refer, and Bluehost provides marketing materials like banners and referral links to help boost conversions.

• Commission Rate: Up to $65 per sale
• Payment Method: PayPal, Bank Transfer
• Minimum Payout: $100
• Best For: Tech Bloggers, Web Developers, Hosting Resellers

Why Should You Choose?

• High commission per referral.
• Well-known and trusted hosting provider.
• Ideal for tech and website-related content creators.

13. GoDaddy Affiliate Program

GoDaddy, a leading domain registration and web hosting company, offers an affiliate program that pays commissions for referring new customers. Affiliates can earn by promoting domains, hosting, and website services through blogs and websites.

• Commission Rate: Up to 15% per sale
• Payment Method: PayPal, Bank Transfer
• Minimum Payout: $100
• Best For: Web Developers, Hosting Reviewers, Tech Bloggers

Why Should You Choose?

• One of the biggest domain and hosting providers.
• Easy-to-use affiliate dashboard with tracking tools.
• High conversion rates due to strong brand trust.

14. Cuelinks Affiliate Program

Cuelinks is an affiliate network that connects publishers with various brands, allowing them to monetize their content easily. It provides a one-click integration, enabling affiliates to earn commissions from multiple programs without managing them individually.

• Commission Rate: Varies by merchant
• Payment Method: Bank Transfer
• Minimum Payout: ₹500
• Best For: Bloggers, Affiliate Marketers, Content Creators

Why Should You Choose?

• Access to multiple affiliate programs from one platform.
• Easy integration with WordPress and other CMS platforms.
• Low minimum payout threshold.

15. Commission Affiliate Program

vCommission is one of India’s largest affiliate networks, offering commissions on a variety of services, including e-commerce, finance, travel, and education. It connects publishers with brands looking for lead generation and sales.

• Commission Rate: Varies by merchant
• Payment Method: Bank Transfer, PayPal
• Minimum Payout: ₹5,000
• Best For: Digital Marketers, Website Owners, Affiliate Bloggers

Why Should You Choose?

• Trusted affiliate network in India.
• Large selection of brands and offers.
• Competitive commissions on multiple niches.

16. Admitad Affiliate Program

Admitad is a global affiliate marketing network that offers a wide range of programs, including e-commerce, finance, and travel. It provides advanced tracking tools, real-time reporting, and a user-friendly dashboard for affiliates.

• Commission Rate: Varies by advertiser
• Payment Method: PayPal, Bank Transfer
• Minimum Payout: $10
• Best For: Bloggers, Coupon Websites, Cashback Websites

Why Should You Choose?

• Access to global and Indian brands.
• Reliable tracking system with real-time reports.
• Low payout threshold compared to other networks.

17. Optimise Media Affiliate Program

Optimise Media is a performance marketing platform offering affiliate and partner programs across multiple industries, including banking, e-commerce, and telecom. It provides advanced analytics and tracking tools to maximize earnings.

• Commission Rate: Varies by campaign
• Payment Method: Bank Transfer, PayPal
• Minimum Payout: ₹2,000
• Best For: Digital Marketers, Influencers, E-commerce Bloggers

Why Should You Choose?

• Works with major brands across different industries.
• Performance-based commissions for higher earnings.
• Offers reliable tracking and real-time analytics.

18. Axis Bank Credit Card Affiliate Program

The Axis Bank Credit Card Affiliate Program allows partners to earn commissions by referring customers for credit card applications. Affiliates earn when users successfully apply and get approved for an Axis Bank credit card.

• Commission Rate: Varies based on the credit card type
• Payment Method: Bank Transfer
• Minimum Payout: ₹1,000
• Best For: Finance Bloggers, Review Websites, Personal Finance Influencers

Why Should You Choose?

• High commission on approved credit card applications.
• Popular and trusted banking brand in India.
• Easy online tracking of referrals.

19. Mamaearth Affiliate Program

Mamaearth, a leading natural skincare and wellness brand in India, offers an affiliate program where partners can earn commissions by promoting its organic and toxin-free beauty products. Affiliates get access to banners, product links, and other marketing tools.

• Commission Rate: Up to 15% per sale
• Payment Method: Bank Transfer
• Minimum Payout: ₹1,000
• Best For: Beauty Bloggers, YouTubers, Influencers

Why Should You Choose?

• Growing demand for natural and organic products.
• Trusted Indian brand with high engagement.
• Competitive commission rates in the beauty industry.

20. Ajio Affiliate Program

Ajio is a popular fashion and lifestyle e-commerce platform in India. Its affiliate program allows partners to earn commissions on fashion, footwear, and accessories by referring users through blogs, social media, and websites.

• Commission Rate: Up to 10% per sale
• Payment Method: Bank Transfer
• Minimum Payout: ₹1,000
• Best For: Fashion Bloggers, Social Media Influencers, Lifestyle Websites

Why Should You Choose?

• High-quality fashion products with frequent discounts.
• Competitive commissions for fashion and lifestyle niches.
• Strong brand recognition in India.

21. Pepperfry Affiliate Program

Pepperfry, one of India’s largest online furniture and home decor platforms, offers an affiliate program that allows partners to earn commissions by promoting home decor and furniture items. Affiliates can leverage Pepperfry’s popularity and high-value product categories to generate sales through their referral links.

• Commission Rate: Up to 8% per sale
• Payment Method: Bank Transfer
• Minimum Payout: ₹1,000
• Best For: Interior Design Bloggers, Home Improvement Influencers, Lifestyle Content Creators

Why Should You Choose?

• Leading brand in the home decor and furniture space.
• High-ticket items lead to bigger commissions.
• Reliable tracking and payment system.

22. Zomato Affiliate Program

Zomato, India’s top food delivery and restaurant discovery platform, offers an affiliate program that allows marketers to earn commissions by referring customers for food orders, Zomato Gold memberships, and dining reservations. This program is perfect for food bloggers and influencers who share restaurant reviews and food-related content.

• Commission Rate: Varies based on orders and services
• Payment Method: Bank Transfer
• Minimum Payout: ₹1,500
• Best For: Food Bloggers, Restaurant Reviewers, Social Media Influencers

Why Should You Choose?

• India’s most trusted food delivery and restaurant discovery app.
• Multiple earning opportunities through orders and memberships.
• High engagement and conversion rates due to strong brand recognition.

These affiliate programs in India offer great earning potential, depending on your niche. Choose the one that aligns best with your content and start monetizing today!

Conclusion

Affiliate marketing in India offers a wealth of opportunities for anyone looking to earn money online. By joining the right affiliate programs, creating valuable content, and driving targeted traffic, you can generate a sustainable passive income stream.

If you’re ready to get started, pick a program from our list, sign up, and begin promoting today!

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