10 Best Ecommerce Platforms in 2025: Top Picks for Indian Businesses

Starting an online business in India has never been easier thanks to the wide range of ecommerce platforms available today. Whether you’re a small business owner, a startup founder, or someone looking to sell products online, choosing the right platform is crucial for your success. But with so many options out there, how do you decide which one is the best for you?

In this article, we’ll explore the top ecommerce platforms, their features, pros and cons, and why they are suitable for Indian businesses. We’ll also provide a detailed comparison table, answer common questions, and give you tips on selecting the perfect platform for your needs. By the end of this guide, you’ll have all the information you need to make an informed decision.

What to Look for in an Ecommerce Platform?

Before diving into the list of the best ecommerce platforms, it’s important to know what factors to consider when making your choice. Here’s a breakdown of the key aspects you should evaluate:

1. Ease of Use

• How easy is it to set up your store?
• Does the platform offer drag-and-drop tools or require technical expertise?
• Is the dashboard user-friendly?

2. Pricing

• What are the monthly or annual costs involved?
• Are there any hidden fees like transaction charges or additional plugin costs?
• Does the platform offer a free trial or free plan?

3. Scalability

• Can the platform grow with your business as your product range expands?
• Does it support high traffic and large inventories?

4. India-Specific Features

• Does the platform support local payment methods like UPI, Paytm, and Razorpay?
• Is it GST-compliant and capable of generating invoices as per Indian tax laws?
• Does it offer regional language support or customer service in Hindi or other Indian languages?

Now that you know what to look for, let’s dive into the top ecommerce platforms for Indian businesses.

Top 10 Best Ecommerce Platforms for Indian Businesses

Here are the the top 10 ecommerce platforms in India. These platforms cater to a variety of business needs, from small startups to large enterprises. Let’s explore these best ecommerce platform for beginners in detail :

1. Shopify

Shopify is one of the most popular ecommerce platforms globally, and it’s especially well-suited for Indian businesses. It offers a user-friendly interface, a wide range of themes, and excellent customer support.

Key Features

• Easy setup process with no technical knowledge required.
• Over 70 professional themes to choose from.
• Built-in SEO tools to help your store rank higher on search engines.
• Supports multiple payment gateways, including UPI, Paytm, and Razorpay.

Pros & Cons

• Pros :
  • User-friendly and beginner-friendly.
  • Highly scalable for growing businesses.
  • Excellent customer support available 24/7.
• Cons :
  • Higher pricing for advanced features.
  • Transaction fees if you don’t use Shopify Payments.

Pricing

• Basic Shopify Plan: ₹2,994/month
• Shopify Plan: ₹8,644/month
• Advanced Shopify Plan: ₹31,588/month

India-Specific Features

• Supports UPI, Paytm, and Razorpay.
• GST-compliant invoicing.
• Multi-currency support for international sales.

2. WooCommerce

WooCommerce is a free, open-source cheapest ecommerce platform that works as a plugin for WordPress websites. It’s highly customizable and ideal for businesses that want full control over their online store.

Key Features

• Free to use (but requires WordPress hosting).
• Extensive plugin ecosystem for added functionality.
• Highly customizable design and layout options.
• Supports local payment gateways like UPI and Paytm through plugins.

Pros & Cons

• Pros :
  • Flexible and customizable.
  • No monthly fees (except hosting and plugin costs).
  • Large community for troubleshooting.
• Cons :
  • Requires technical knowledge to set up and maintain.
  • Additional costs for premium plugins.

Pricing

• Free (hosting and plugins may cost extra).

India-Specific Features

• Plugins available for GST compliance and local payment gateways.
• Regional language support through third-party plugins.

3. Magento

Magento is a powerful ecommerce platform designed for medium to large businesses. It’s highly scalable and offers advanced customization options, but it comes with a steeper learning curve.

Key Features

• Open-source version available for free.
• Advanced SEO and marketing tools.
• Highly scalable for businesses with large inventories.
• Supports multiple payment gateways, including Indian ones.

Pros & Cons

• Pros :
  • Highly scalable and flexible.
  • Excellent for large businesses with complex needs.
  • Strong community support.
• Cons :
  • Requires technical expertise to set up.
  • Hosting and development costs can be high.

Pricing

• Open-source version: Free
• Magento Commerce: Starts at ₹15,000/month (approx.)

India-Specific Features

• Customizable for GST compliance and local payment methods.
• Multi-language support for regional languages.

4. BigCommerce

BigCommerce is another leading ecommerce platform that offers a robust set of features for businesses of all sizes. It’s known for its scalability and built-in tools for growth.

Key Features

• No transaction fees on sales.
• Built-in SEO and marketing tools.
• Supports multiple payment gateways, including UPI and Paytm.
• Mobile-responsive themes.

Pros & Cons

• Pros :
  • Highly scalable and feature-rich.
  • No transaction fees.
  • Excellent customer support.
• Cons :
  • Steeper learning curve for beginners.
  • Limited free themes compared to competitors.

Pricing

• Standard Plan: ₹2,694/month
• Plus Plan: ₹7,824/month
• Pro Plan: ₹27,494/month

India-Specific Features

• Multi-currency support for international sales.
• GST-compliant invoicing.

5. Zoho Commerce

Zoho Commerce is an Indian-based ecommerce platform that integrates seamlessly with other Zoho products like CRM and inventory management. It’s a great option for businesses already using Zoho’s ecosystem.

Key Features

• Easy integration with Zoho CRM and other tools.
• Affordable pricing plans.
• Built-in marketing and analytics tools.
• Supports UPI, Paytm, and Razorpay.

Pros & Cons

• Pros :
  • Affordable and budget-friendly.
  • Seamless integration with Zoho products.
  • Good for small businesses.
• Cons :
  • Limited design flexibility.
  • Smaller community compared to Shopify or WooCommerce.

Pricing

• Basic Plan: ₹2,000/month
• Standard Plan: ₹4,000/month
• Premium Plan: ₹7,500/month

India-Specific Features

• GST-compliant invoicing.
• Local customer support in Hindi and other Indian languages.

6. Wix eCommerce

Wix eCommerce is a user-friendly ecommerce platform that allows you to create a beautiful online store with minimal effort. It’s ideal for small businesses and entrepreneurs who want a simple, visually appealing store without needing technical expertise.

Key Features

• Drag-and-drop website builder for easy customization.
• Over 500 designer-made templates.
• Mobile-optimized stores for better user experience.
• Supports multiple payment gateways, including UPI, Paytm, and Razorpay.

Pros & Cons

• Pros :
  • Extremely easy to use, even for beginners.
  • Affordable pricing plans.
  • No need for coding or technical knowledge.
• Cons :
  • Limited scalability for large businesses.
  • Transaction fees if you don’t use Wix Payments.

Pricing

• Business Basic Plan: ₹2,345/month
• Business Unlimited Plan: ₹3,490/month
• Business VIP Plan: ₹7,890/month

India-Specific Features

• Supports UPI, Paytm, and Razorpay.
• GST-compliant invoicing.
• Regional language support through third-party apps.

7. Squarespace

Squarespace is known for its stunning design templates and is a great choice for businesses that prioritize aesthetics. While it may not be as feature-rich as some other ecommerce platforms, it’s perfect for small businesses and creative professionals.

Key Features

• Beautiful, pre-designed templates.
• Built-in SEO tools for better search engine visibility.
• Integrated blogging and marketing tools.
• Supports local payment methods like UPI and Paytm.

Pros & Cons

• Pros :
  • Stunning design templates.
  • Easy to set up and manage.
  • All-in-one solution (no need for third-party plugins).
• Cons :
  • Limited customization compared to WooCommerce or Shopify.
  • Not ideal for large-scale businesses.

Pricing

• Personal Plan: ₹1,400/month
• Business Plan: ₹2,400/month
• Advanced Commerce Plan: ₹4,800/month

India-Specific Features

• Supports UPI, Paytm, and Razorpay.
• GST-compliant invoicing.
• Multi-currency support for international sales.

8. Ecwid

Ecwid is a versatile ecommerce platform that allows you to sell products across multiple channels, including your website, social media, and marketplaces like Amazon and eBay. It’s a great option for small businesses looking to expand their reach.

Key Features

• Sell on multiple channels (website, social media, marketplaces).
• No transaction fees on sales.
• Easy integration with existing websites.
• Supports UPI, Paytm, and Razorpay.

Pros & Cons

• Pros :
  • Free plan available for small businesses.
  • Easy to integrate with existing websites.
  • No transaction fees.
• Cons :
  • Limited design flexibility.
  • Advanced features require higher-tier plans.

Pricing

• Free Plan: ₹0 (limited features)
• Venture Plan: ₹2,000/month
• Business Plan: ₹4,500/month
• Unlimited Plan: ₹9,000/month

India-Specific Features

• Supports UPI, Paytm, and Razorpay.
• GST-compliant invoicing.
• Local customer support available.

9. PrestaShop

PrestaShop is an open-source ecommerce platform that offers a wide range of features and customization options. It’s ideal for medium to large businesses that need advanced functionality but don’t want to pay high monthly fees.

Key Features

• Open-source and free to use.
• Over 5,000 modules and themes are available.
• Highly customizable for unique business needs.
• Supports local payment methods like UPI and Paytm.

Pros & Cons

• Pros :
  • Free to use (except hosting costs).
  • Highly customizable.
  • Large community for support.
• Cons :
  • Requires technical knowledge to set up.
  • Additional costs for premium modules.

Pricing

• Free (hosting and premium modules may cost extra).

India-Specific Features

• Plugins available for GST compliance and local payment gateways.
• Multi-language support for regional languages.

10. Volusion

Volusion is one of the oldest ecommerce platforms in the market, offering a robust set of features for businesses of all sizes. It’s particularly well-suited for small to medium-sized businesses that need a reliable and scalable solution.

Key Features

• Built-in marketing tools for SEO and email campaigns.
• No transaction fees on sales.
• Mobile-responsive themes.
• Supports UPI, Paytm, and Razorpay.

Pros & Cons

• Pros :
  • Affordable pricing plans.
  • No transaction fees.
  • Easy-to-use interface.
• Cons :
  • Limited design flexibility.
  • Smaller community compared to Shopify or WooCommerce.

Pricing

• Personal Plan: ₹1,800/month
• Professional Plan: ₹3,500/month
• Business Plan: ₹6,500/month

India-Specific Features

• Supports UPI, Paytm, and Razorpay.
• GST-compliant invoicing.
• Multi-currency support for international sales.

Comparison Table: Best Ecommerce Platforms

PLATFORM	EASE OF USE	PRICING	SCALABILITY	INDIA-SPECIFIC FEATURES
Shopify	★★★★☆	₹2,994+	★★★★★	UPI, Paytm, GST
WooCommerce	★★★☆☆	Free (hosting extra)	★★★★☆	GST plugins, local payments
Magento	★★★☆☆	₹15,000+	★★★★★	Customizable for India
BigCommerce	★★★★☆	₹2,694+	★★★★★	Multi-currency, GST
Zoho Commerce	★★★★☆	₹2,000+	★★★☆☆	GST, local support
Wix eCommerce	★★★★☆	₹2,345+	★★★☆☆	UPI, Paytm, GST
Squarespace	★★★★☆	₹1,400+	★★★☆☆	UPI, Paytm, GST
Ecwid	★★★★☆	₹0+	★★★★☆	UPI, Paytm, GST
PrestaShop	★★★☆☆	Free (hosting extra)	★★★★☆	GST plugins, local payments
Volusion	★★★★☆	₹1,800+	★★★★☆	UPI, Paytm, GST

Conclusion

Choosing the right ecommerce platforms is a critical step in building a successful online business. Each platform has its strengths and weaknesses, and the best choice depends on your specific needs and goals. For small businesses, Shopify and WooCommerce are excellent options, while larger businesses may benefit from Magento or BigCommerce. If you’re already using Zoho products, Zoho Commerce offers seamless integration and affordability.

We hope this guide helps you make an informed decision about the best ecommerce platform for your Indian business. Remember to consider factors like ease of use, pricing, scalability, and India-specific features before making your final choice.

If you found this article helpful, feel free to share it with others who might be looking to start their own online store. If you want to Earn Money Online then check Chegg India Earn Online guide which is totally free for folks like you.

Frequently Asked Questions