Quick Summary
- YouTube is a video sharing platform with million of users around the world.
- T-Series is the most subscribed channel in the world.
- Top 5 YouTube Channels of India includes T-Series, Sony Entertainment, Zee Music Company, Goldmines and Sony SAB.
Table of Contents
In today’s age of social media and the internet, becoming a popular YouTuber can mean much more than just having a large online following. Many successful YouTubers have leveraged their fame to venture into other areas, such as music, acting, or entrepreneurship, and have gained a massive fanbase beyond YouTube. In India, there are several such examples, including Bhuvan Bam, who started as a YouTuber and now has a successful music career. Or, Prajakta Koli, who has acted in movies and web series. In this article, let’s take a closer look at the ten most subscribed YouTube channel in India.
Significance of YouTube Subscriber Count
The YouTube subscriber count for channels in India holds significant importance, especially for students interested in media and entertainment. Here’s a simple breakdown of its significance:
1. Shows Popularity
A high subscriber count indicates that many people enjoy and trust the content, making it more likely for new viewers to subscribe. For instance, T-Series, India’s most-subscribed channel, showcases how popular Indian music and entertainment are globally.
2. Helps Channels Grow
YouTube tends to promote videos from channels with a large subscriber base. This increases visibility, allowing channels like SET India and Zee Music Company to reach wider audiences.
3. Money-Making Opportunities
Channels with substantial subscriber counts can earn revenue through ads and brand partnerships. Popular Indian channels can attract advertisers looking to reach a large audience, boosting their income.
4. Builds Community
A high subscriber count fosters a sense of community among viewers. Channels like the Kids Diana Show encourage interaction, leading to lively discussions and engagement.
5. Influences Trends
Popular Indian YouTube channels often set trends in music, entertainment, and culture. For example, channels that showcase Bollywood content can greatly influence what’s trending in Indian pop culture.
In summary, the number of subscribers a YouTube channel in India has is crucial as it reflects its popularity, potential for growth, and ability to influence trends in the digital space.
List of Top 10 Most Subscribed YouTube Channel in India
| Rank | YouTube Channel | Subscribers (Millions) | Description |
| 1 | T-Series | 264 | Largest music channel and film studio in India. Features music videos, movies, trailers, and Bollywood-related content. |
| 2 | Sony Entertainment | 171 | Features clips and highlights from popular TV shows like The Kapil Sharma Show, Indian Idol, and CID. |
| 3 | Zee Music Company | 106 | Features music videos from Bollywood films and individual artists. |
| 4 | Goldmines | 96.3 | Largest music channel and film studio in India. Features music videos, movies, trailers, and Bollywood related content. |
| 5 | Sony SAB | 91.3 | Show comedy shows and sitcoms. |
| 6 | ChuChu TV | 91 | Produces children’s songs and nursery rhymes, offering a blend of education and entertainment. |
| 7 | Zee TV | 79.7 | Hindi-language entertainment channel featuring dramas, reality shows, and game shows. |
| 8 | Colors TV | 72 | Features dramas, reality shows, and cultural programming, including popular shows like Big Boss and Dance Deewane. |
| 9 | T-Series Bhakti Sagar | 67.3 | Devotional channel focusing on providing religious content related to Hinduism. |
| 10 | Shemaroo Entertainment | 53 | Shows Indian Content, including movies, TV shows, and music. |
1. T-Series
The biggest music label and film studio in India is T-Series. Their most subscribed YouTube channel in India features music videos, movie trailers, and other film-related content.
Number of subscribers: 264 million
Brief History of T-Series:
T-Series’ rise to popularity on YouTube was mainly due to their focus on music videos. It caters to a wide audience across India and beyond. Their success on the platform has led them to become the most-subscribed YouTube channel in India.
Success Factor/USP:
T-Series’ success can be attributed to its extensive library of Bollywood music. Plus, it is a partnership with popular Bollywood stars and music composers.
Comparison to other popular YouTube channels in India:
T-Series has the highest number of YouTube subscribers in India. It leads by a large margin, with the second most subscribed channel having only around 171 million subscribers.
2. Sony Entertainment Television India
Sony Entertainment Television India’s YouTube channel features clips and highlights from many popular shows. This includes The Kapil Sharma Show, Indian Idol, CID, and more.
Number of subscribers: 171 million
Brief History of Sony Entertainment:
Sony Entertainment Television India’s YouTube channel started in 2006. And, it has since grown in popularity, thanks to the popularity of their TV shows in India. Their YouTube channel allows viewers to catch up on episodes they may have missed or to re-watch their favorite moments.
Success Factor/USP:
Sony Entertainment Television India’s YouTube channel serves as an extension of its TV content.
Comparison:
Sony Entertainment Television India is the second most-subscribed YouTube channel in India. Their closest competitor is Zee Music Company.
3. Zee Music Company
Zee Music Company’s YouTube channel features music videos from various Bollywood films and independent artists.
Number of subscribers: 106 million
Brief History of Zee Music Company:
Zee Music Company’s YouTube channel was launched in 2014. Their focus on Bollywood music videos has helped them gain a large following among Indian viewers.
Success Factor/USP:
Zee Music Company’s success is attributed to its ability to secure music rights for popular Bollywood films and work with established and emerging artists in the Indian music industry. They also produce their music videos to promote independent artists.
Comparison:
Zee Music Company is the third most-subscribed YouTube channel in India. Their closest competitor is Goldmines Telefilms.
4. Goldmines
Goldmines is another on the list of top YouTube channels in India. It features dubbed versions of South Indian movies in Hindi
Number of subscribers: 96.3 million
Brief History of Goldmines:
Goldmines was created in 2012. Its popularity skyrocketed with the rise of South Indian cinema’s popularity in North India. The channel became a hub for Hindi-speaking viewers who were interested in watching dubbed versions of popular South Indian films.
Success Factor/USP:
The channel’s content is curated in a way that caters to the preferences of Hindi-speaking audiences. It particularly focuses on action, comedy, and romance genres.
Comparison:
In terms of subscribers, Goldmines is ranked 4th among the most-subscribed YouTube channels in India. Its success can be compared to other YouTube channels which also cater to the preferences of Indian audiences.
5. Sony SAB
Sony SAB mainly focuses on comedy shows, sitcoms, and soap operas.
Number of Subscribers: 91.3 million
Brief History of Sony SAB Channel:
Sony SAB was launched in 1999 as SAB TV. It was later renamed Sony SAB in 2020. The channel has been a popular source of entertainment for Indian audiences for over two decades. The channel’s YouTube channel has helped it expand its reach and engage with audiences beyond traditional television viewership.
Success Factor/USP:
The channel’s success lies in its ability to produce family-friendly entertainment that appeals to audiences of all ages. Its shows are known for their clean humor, relatable characters, and positive messages.
Comparison:
Sony SAB’s subscriber count places it among India’s top ten most-subscribed YouTube channels, ahead of channels such as Zee TV and Colors TV.
Also Read: From Consumer to Content Creator- Ways to Earn Money from YouTube
6. ChuChu TV
ChuChu TV is a channel that produces children’s songs and nursery rhymes.
Number of subscribers: 91 million
Brief History of CHuChu TV:
ChuChu TV was founded in 2013 by a group of parents who wanted to create educational and entertaining content for young children. They started by creating videos in their own homes. And, their catchy songs and vibrant animations quickly gained popularity.
Success Factor/USP:
ChuChu TV’s success can be attributed to its unique combination of education and entertainment. Additionally, their high-quality animations and catchy music set them apart from other children’s content creators on YouTube.
Comparison:
ChuChu TV is one of the most subscribed channels in India and the world in the children’s category.
7. Zee TV
Zee TV is a Hindi-language entertainment channel. It features various genres of shows including dramas, reality shows, and game shows.
Number of subscribers: 79.7 million
Brief History of Zee TV:
Zee TV started its journey in 1992. The channel has produced and aired some of the most iconic TV shows in the country. In recent years, Zee TV has also gained a significant presence on YouTube, with its official channel amassing millions of subscribers.
Success Factor/ USP:
The Indian audience resonates with Zee TV’s ability to create successful content.
Comparison:
Zee TV’s main competitors in the Indian entertainment space include Sony Entertainment Television, Colors TV, and Star Plus. Zee TV has managed to stand out with its diverse content offering and ability to adapt to changing viewer preferences.
8. Colors TV
Colors TV channel features dramas, reality shows, and cultural programming.
Number of Subscribers: 72 million
Brief History of Colors TV:
Launched in 2008, Colors TV has become one of the most popular entertainment channels in India. It has aired several successful shows like Bigg Boss, India’s Got Talent, Comedy Nights with Kapil, and Naagin, among others.
Success Factor/USP:
Colors TV has been successful in creating unique and entertaining content. It has also attracted some of the biggest names in Bollywood to its shows, which has helped in its popularity.
Comparison:
Colors TV competes with numerous other Hindi-language entertainment channels. However, it has been able to carve out a niche for itself and has a dedicated fan base.
9. T-Series Bhakti Sagar
T-Series Bhakti Sagar is a devotional channel. It focuses on providing religious content related to Hinduism.
Number of subscribers: 67.3 million
Brief History of T-Series Bhakti Sagar:
T-Series Bhakti Sagar was launched in 2011. Since then, it has gained immense popularity among the Hindu community. The channel regularly uploads new religious content, which has helped it gain a loyal following.
Success Factor/USP:
T-Series Bhakti Sagar provides quality religious content to its viewers.
Comparison:
T-Series Bhakti Sagar is one of the most popular devotional channels in India. Other popular devotional channels like Bhakti TV, Sanskar TV, and Aastha TV can be compared to its success.
10. Shemaroo Entertainment
Shemaroo Entertainment creates and distributes Indian content, including movies, TV shows, and music
Number of subscribers: 53 million
Brief History of Shemaroo Entertainment :
Their YouTube channel features a vast collection of Indian movies, comedy shows, music videos, and short films. They started their YouTube channel in 2007, and their popularity has been steadily increasing over the years.
Success Factor/USP:
The success factor of Shemaroo Entertainment is the variety of content they offer. They cater to all kinds of audiences, from the young to the old, with content in various Indian languages.
Comparison:
Compared to other popular YouTube channels in India, Shemaroo Entertainment stands out due to its focus on Indian cinema and entertainment.
Impact of YouTube Channel in India on Indian Culture
YouTube channels have a huge impact on shaping entertainment and music trends, especially for students and young audiences. Here’s how they influence our preferences:
1. Creating Trends Worldwide
YouTube makes it easy for songs, dance challenges, or viral videos to spread quickly. A popular channel or trend can go global, like K-pop or dance challenges that we see everywhere on TikTok and Instagram Reels.
2. Giving Independent Artists a Chance
New artists can get famous without needing big record labels. For example, Justin Bieber started on YouTube, and now we see many musicians promoting their work directly through the platform.
3. Personalized Content
YouTube shows videos based on what we like. Whether it’s funny videos, music, or movie reviews, the platform suggests content that matches our interests, which can introduce us to new songs or entertainment styles.
4. Affecting Music Charts
Music video views on YouTube now count toward Billboard charts. This means trending songs on YouTube often end up becoming chart-toppers, influencing what people listen to the most.
5. Trends Spread Across Platforms
YouTube trends don’t stay on YouTube—they jump to other platforms like TikTok. A hit song or viral video challenge can go everywhere, influencing what people watch, listen to, and even how they dress.
In short, YouTube isn’t just a place to watch videos—it plays a big role in deciding what’s popular in music and entertainment today.
The future outlook for YouTube Channel in India
The future of YouTube channels in India looks exciting! Here’s a simple breakdown of what to expect:
1. More People Online
India has millions of new internet users joining every year, which means more viewers for YouTube channels. By 2025, it’s estimated that there will be over 900 million internet users in India.
2. Variety of Content
YouTube isn’t just for music and movies anymore. Creators are making all kinds of videos, including educational content, gaming, and lifestyle vlogs. This means there will be something for everyone, especially students looking for learning resources.
3. Better Earning Options
YouTube is finding new ways for creators to make money. With more ad formats and sponsorships available, creators can earn more from their content. This encourages them to produce high-quality videos.
4. Regional Language Focus
More creators are making videos in local languages like Tamil, Hindi, and Telugu. This trend helps reach a wider audience and makes content more relatable for viewers across India.
5. Live Streaming
Live streaming is becoming popular, allowing creators to interact with their audiences in real time. This personal connection can help build strong communities around YouTube channels.
6. Cool Technology
As technology improves, creators will have better tools to make their videos. Features like high-quality visuals and augmented reality (AR) will enhance the viewing experience.
In summary, YouTube in India is set to grow, offering more diverse content and better opportunities for creators. This is great news for both viewers and aspiring YouTubers!
A Blend of Entertainment, Music, and More
The rise of YouTube has created a rise in celebrities who have become household names in India. From T-Series to ChuChu TV, these YouTube channels have amassed millions of subscribers through engaging content and innovative strategies.
Being a YouTuber in India comes with a range of benefits. This includes the ability to reach a vast audience, connect with fans on a personal level, and earn a lucrative income through ad revenue and sponsorships.
Moreover, the popularity of YouTube in India is only set to grow. And, the opportunities for content creators and brands are endless. As the platform continues to evolve and adapt to new technologies and trends, the potential for success for YouTubers and the industry as a whole is enormous.
Want to earn money in the comfort of your home? Dive into our guide to Online Jobs.
Conclusion
The most subscribed YouTube channel in India is T-Series, with an impressive 273 million subscribers and over 265 billion views. T-Series has achieved this by consistently delivering a wide range of content, primarily focusing on Bollywood music and film trailers, which resonate with a vast audience both in India and globally.
This success highlights the significant impact of digital media in India and the growing popularity of online content consumption. T-Series’ dominance also underscores the global appeal of Indian entertainment, particularly Bollywood, which continues to attract viewers from around the world.
Frequently Asked Questions (FAQ’s)
Who is the 1 subscribed to YouTube in India?
T-Series with over 264 million subscribers is the largest music channel and film studio in India. Features music videos, movies, trailers, and Bollywood-related content.
What are the 10 most-subscribed YouTube channels in India?
The 10 most-subscribed YouTube channels in India were T-Series, CarryMinati, Amit Bhadana, Ashish Chanchlani Vines, BB Ki Vines, Technical Guruji, Sandeep Maheshwari, FactTechz, Dr Vivek Bindra, and Harsh Beniwal. However, it’s important to note that rankings can change over time as subscriber counts fluctuate and new channels gain popularity. It’s advisable to refer to up-to-date sources for the latest information on the most subscribed YouTube channels in India.
Are all the most-subscribed YouTube channels in India focused on entertainment?
No, while entertainment-focused channels like T-Series, CarryMinati, and BB Ki Vines are among the most subscribed channels in India, some channels cater to different genres and interests. For instance, Technical Guruji focuses on technology-related content, and channels like Dr. Vivek Bindra and Sandeep Maheshwari offer motivational and educational videos.
How many subscribers does T-Series have?
T-Series has around 273 million subscribers, making it the most-subscribed YouTube channel in India. This impressive number is mainly due to its wide variety of Bollywood music and film-related content.
How often does T-Series upload new content?
T-Series uploads new content frequently, with an average of around 10 to 15 videos per week. Their channel features a mix of music videos, trailers, and other entertainment content, catering to a wide audience.
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