Quick Summary
Businesses make many efforts to tap into new possibilities, but it’s not a result. And when it happens too often, reconsider and look up other options to expand their online stores. Luckily, there is plenty. And one of them is podcasting for business.
Despite their increasing popularity, not everyone is familiar with podcasting for business. A podcast is an episodic collection of audio recordings that one may download to a computer or mobile device & that include music, interviews, or other noises.
Podcasting for business is a fantastic way to give customers content while increasing traffic to a website. They are a terrific method to engage with potential clients and enthuse them about a company.
Despite being around for some time, podcasts are growing in popularity. In recent years, podcasts have grown in popularity and efficacy as a tool for business communication. They are becoming increasingly common as more people use them to access information on the go.
Although it might seem strange, companies can use their podcast business to expand their e-commerce business. It is because they can influence their listeners to become potential clients. Additionally, they can promote their online brand via their podcast.
Still unsure how a podcast can benefit an e-commerce site? Let’s continue reading.
A podcast is a digital audio or video program that is typically released in episodes, covering various topics such as news, entertainment, education, storytelling, and more. It is typically available for streaming or download, and listeners can access it via podcast platforms or apps on their devices.
A podcast can take many forms, and the choice is yours as the creator. It could feature a solo voice speaking into a microphone or phone, recorded from an apartment or studio, or include two friends or a group of five. The tone can be serious, humorous, lively, thoughtful, quirky, or a mix of these.
How I Built This with Guy Raz:
“How I Built This with Guy Raz” is a podcast where NPR journalist Guy Raz interviews entrepreneurs and innovators about the stories behind their successful companies. Each episode dives into the journey of building a brand, covering moments of doubt, failure, and triumph. It’s known for offering insights on innovation, creativity, and leadership, with new episodes typically released on Mondays and Thursdays. The podcast is available on platforms like Spotify, Apple Podcasts, and the Wondery App, where subscribers to Wondery+ can listen early and ad-free. It’s also inspired a book and a summit event.
The Indicator from Planet Money:
“The Indicator from Planet Money” is a daily NPR podcast (Monday through Friday, about 10 minutes per episode) that breaks down complex economic topics into digestible stories. Hosted by Adrian Ma, Darian Woods, and Wailin Wong, it’s a spin-off of NPR’s “Planet Money,” using witty, narrative-driven journalism to explain things like tariffs, inflation, or why blueberries are available year-round. It covers work, business, and the economy, often tying current events to broader trends—like how a Czech village dominates vinyl production or what Trump’s trade policies mean for businesses. You can listen on platforms like Spotify, Apple Podcasts, or NPR’s website, with ad-free options via Planet Money+.
The a16z Podcast:
The a16z Podcast is produced by Andreessen Horowitz (a16z), a Silicon Valley venture capital firm. It dives into tech and culture trends, innovation, and the future, with a focus on how “software eats the world.” Hosted by various a16z partners like Steph Smith and Sonal Chokshi, it features founders, industry leaders, and experts discussing topics like AI, biotech, crypto, and defense tech. Episodes, released multiple times a week, range from deep dives (e.g., AI’s impact on healthcare) to short-form news analyses like “16 Minutes on the News.” It’s available on Spotify, Apple Podcasts, and a16z.com, where you can find newsletters and related content. The podcast is praised for its insider perspectives and for avoiding hype, making it a go-to for builders and tech enthusiasts.
“The a16z Podcast,” from Andreessen Horowitz, explores tech, culture, and innovation. Hosted by partners like Steph Smith, it features founders and experts discussing AI, biotech, crypto, and more. Weekly episodes (~20-60 minutes) offer insider takes, like AI’s healthcare impact or defense tech trends.
The show features conversations with entrepreneurs, industry experts, investors, and tech leaders. It covers a wide range of topics including:
Masters of Scale with Reid Hoffman:
“Masters of Scale” is hosted by Reid Hoffman, co-founder of LinkedIn and a legendary Silicon Valley investor. The podcast explores how businesses grow from zero to massive scale, featuring candid conversations with founders and CEOs like Mark Zuckerberg, Sara Blakely, and Brian Chesky. Each episode weaves storytelling with practical insights, testing theories like “the power of network effects” or “why you need a co-founder.” Known for its high production value and Hoffman’s insider perspective, it’s both inspiring and tactical for entrepreneurs. Episodes drop weekly, often around 30-45 minutes, with bonus content like “Rapid Response” for timely topics. You can listen on Spotify, Apple Podcasts, or the Masters of Scale website, with ad-free access via a paid subscription.
Entrepreneurs on Fire:
“Entrepreneurs on Fire” (EOF), hosted by John Lee Dumas, stands out for its relentless daily schedule, dropping 20-30 minute episodes every day since 2012. JLD’s format is consistent: he asks entrepreneurs about their worst moments, key pivots, and practical tips, making it a goldmine for actionable advice. Recent episodes include Casey Hill on LinkedIn growth (April 10, 2025) and Amy Somerville on leadership blind spots (April 9, 2025). Unlike the narrative-driven “How I Built This” or the tech-deep “a16z Podcast,” EOF prioritizes breadth and accessibility, appealing to new entrepreneurs with its free resources like the Freedom Journal. It’s hosted on EOFire.com, Spotify, and Apple Podcasts, with over 4,400 episodes and 175 million listens. JLD’s focus on financial freedom and discipline sets it apart from, say, “Diary of a CEO’s” broader life-and-business mix.
Shopify Masters:
“Shopify Masters,” an official Shopify podcast, is tailored for e-commerce entrepreneurs, offering practical advice on starting and scaling online stores. Hosted by Shuang Esther Shan and Adam Levinter, it features weekly interviews (Tuesdays, ~30-60 minutes) with Shopify store owners and experts sharing real-world strategies—think optimizing ads, finding suppliers, or boosting SEO. Recent episodes include True Classic’s billion-dollar apparel brand story (2024) and Pizza Cupcake’s product launch tactics. With 600+ episodes since 2016, it’s a go-to for actionable tips, available on Spotify, Apple Podcasts, YouTube, and Shopify.com. Listeners praise its relatability, though some note audio issues or repetitive topics.
The $100 MBA Show:
“The $100 MBA Show,” hosted by Omar Zenhom, is a daily podcast (Monday-Friday, ~10-15 minutes) delivering bite-sized, actionable business lessons for entrepreneurs and small business owners. Launched in 2014, it’s racked up over 2,000 episodes, covering topics like marketing, productivity, hiring, and customer retention. Zenhom, a former educator and co-founder of WebinarNinja, draws from his experience to offer no-fluff advice, often answering listener questions in “Q&A Wednesday” or breaking down news in “Must Read Fridays.” Recent episodes tackled pricing strategies (April 2025) and avoiding burnout. It’s available on Spotify, Apple Podcasts, and 100mba.net, with a free community and paid courses for deeper learning. Listeners love its brevity and practicality, though some find the solo format less dynamic.
Mind Your Business:
“The Mind Your Business Podcast,” hosted by James Wedmore, is a weekly show (episodes ~30-60 minutes) aimed at entrepreneurs seeking success through mindset, not just hard work. Wedmore, a seven-figure online entrepreneur, blends practical business strategies with spiritual and psychological insights, challenging the hustle myth. Topics range from reprogramming your subconscious to leveraging social media for growth, with guests like Kate Northrup on money mindsets or Mel Abraham on YouTube strategies. Recent episodes (e.g., April 2025) explore delegation, energy management, and lunar cycles’ impact on decisions. With 700+ episodes since 2016, it’s available on Spotify, Apple Podcasts, and mindyourbusinesspodcast.com. Listeners praise its actionable yet soulful approach, though some find the “woo” vibe divisive.
Youpreneur:
“Youpreneur: The Profitable Personal Brand Expert Business!” hosted by Chris Ducker, is a weekly podcast (episodes ~30-45 minutes) focused on building, marketing, and monetizing a personal brand in the 21st century. Ducker, a serial entrepreneur and author of Rise of the Youpreneur, interviews solopreneurs, coaches, and creators like Ali Abdaal and David Drazil, sharing strategies on content creation, email marketing, and diversifying revenue. Recent episodes (e.g., April 2025) cover niching down for profit and virtual summits, with 500+ episodes since 2012, boasting over 7 million downloads by 2020. It’s available on Spotify, Apple Podcasts, and youpreneur.com. Listeners praise Ducker’s actionable tips, though some note occasional self-promotion.
Marketing School:
“Marketing School,” hosted by Neil Patel and Eric Siu, is a daily podcast (5-10 minutes) delivering bite-sized, actionable digital marketing tips for entrepreneurs and businesses. Launched in 2016, it’s closing in on 100 million downloads with over 2,500 episodes, covering SEO, content marketing, social media, AI tools, and more. Both hosts run successful agencies—Patel’s NP Digital and Siu’s Single Grain—grounding their advice in real-world experience. Recent episodes (April 2025) explore AI’s role in marketing creativity, LinkedIn strategies for 2025, and event marketing tactics. It’s available on Spotify, Apple Podcasts, YouTube, and marketingschool.io. Listeners love its brevity and practicality, though some note that audio quality dips in virtual recordings.
According to Statistics[1], there were about 480 million podcast listeners worldwide in 2020, and there will be about 800 million by 2025.
Why? The answer is simple: listening to business podcasts is a pleasant, exciting & entertaining method to learn new things. Hence, convenience is preferred over effort. Many new business prospects emerge from this.
The benefits of podcasts for students are alot. It’s engaging & entertaining and informational for them. Whereas it enables companies to engage with their audience more personally than other types of advertising. With podcasting, companies now have a new channel to connect with their audience.
People are addicted to listening to podcasts because they are a quick and easy way to learn new knowledge. Podcasts are a terrific way to interact with diverse audiences, but they may also help companies attract new listeners. Companies can get feedback from their listeners by probing them on various topics and asking what they think.
For firms of all sizes, podcasting for business is a fantastic marketing technique. It can be applied to lead creation, customer acquisition, or brand awareness. Businesses that wish to produce high-quality content in a more individualized way should use it as their marketing approach.
So, what are the benefits of starting a podcast? Let’s take a look.
Creating connections with written stuff differs from doing so with audio-visual content like podcasts. An audience can be engaged much more effectively by a voice than by words on a page. Listeners get to hear your voice, your personality, and your passion for your subject matter. This personal connection goes a long way in building trust and credibility, essential elements of brand authority.
Besides promoting your business, it’s also important for many consumers to feel like they know the people behind the brand. Humanizing the brand helps to build trust and transparency, which can, in turn, build customer loyalty.
With podcasting for business, companies don’t have to be concerned about their audience being too busy to listen and engage. Listeners can download podcast episodes and play them back whenever they want, which is a terrific convenience. Listeners can easily consume a podcast for business episode while exercising, driving, working, or unwinding.
Podcasts provide a platform for you to showcase your expertise. Whether you’re discussing industry trends, sharing insights, or providing valuable tips, your knowledge comes through in your voice and content, establishing you as an authority in your field.
The primary reason why people listen to podcasts is to educate themselves on topics that they are already interested in. By sharing your own experience and knowledge with your audience, you can build trust and authenticity for your brand. Consistently producing high-quality content can help you establish yourself as a thought leader in your industry. This can attract new customers, enhance your credibility, and ultimately help in growing your business.
It’s no secret that in 2024, companies should focus on video marketing. Who is to say that everyone on a work team will feel at ease shooting videos? It might take a while. The advantage of podcasting for business is that companies can produce audio and video episodes, giving listeners the ability to choose from.
It’s acceptable if companies solely provide audio options, similar to what SoundCloud does. The listeners could like such an approach in some cases. However, mixing the two and giving the audience a choice is a fantastic method to get the best of both worlds.
With the help of podcasts, companies can expand their audience base. Additionally, it promotes familiarity among a variety of audiences. Their listeners would subscribe to them and keep up with their broadcasts.
Optimize your audio content for Google by treating each show episode as a blog post to encourage leads toward your site. To do this, include keywords within your show’s descriptions, written content, and homepage to improve discoverability, which can impact your podcast’s search performance by increasing your SEO capabilities.
Although podcasts are a one-way tool, they have an impact on conversion rates. People frequently listen to podcast listening because they connect with the host or the company in some way.
Good relationships foster trust, which makes listeners want to be linked with a company. It builds credibility over time, allowing companies to increase conversions in the long run.
The audience could become disoriented due to the abundance of information available online. There is much textual content, so audio content is a welcome contrast. Additionally, podcasting for business gives it the space to express its ideas interactively – something that textual content might not always do.
By leveraging the engaging nature of podcasts, you can strengthen the relationship with your audience and gain valuable insights and feedback.
When done well, podcasting for business is a fantastic way to develop lasting relationships with customers, highlight the personalities within a company, and foster trust via analysis, insight, and storytelling.
In addition to providing in-depth analysis pertinent to their listeners’ fields and occupations, 6 Pixels of Separation, PNR: This Old Marketing, Entrepreneur on Fire & the Art of Charm have all developed sizable, devoted audiences. It is due in part to the podcast’s approachable tone.
Recently, podcasts like Startup have sped up the process of growing an audience by enticing listeners with a more narrative approach. There are several reasons why a business would do better with podcasting for business. A podcast is a terrific tool for advertising what it provides and may be a potent and affordable way to reach its target audience.
A business can distinguish itself as a subject-matter expert by creating podcasts. It will enable it to develop a clientele of followers who already know, like, and trust the business. It can present business concepts, ideas, and solutions to potential clients in an accessible style with a podcast. A podcast for business is a fantastic approach to establishing authority and credibility with potential customers.
The answer to the question of how much it costs to start podcasts is- well, it varies, as with so many other things. For any business, this answer is not helpful. Still, there’s more to it.
To begin with, a business can spend more money on podcast setup, but it doesn’t have to. If one owns a computer and is on a tight budget, one can create, edit, and broadcast a podcast for free!
On the other side, starting with podcasting for business can cost much more if someone wants to use more expensive business equipment. Such advanced equipment is not necessary to create the first episodes, though doing so could enhance the sound quality. Once one is done recording, one can use any of these podcasting for business free platform to post it.
Now that the benefits of podcasting for business growth are clear, it is time for a business to start podcasts. Podcasting equipment Choosing the idea or theme is the first step in learning how to start podcasting for business. That premise should be relevant to every episode.
This concept will be evident to certain people. For others, particularly in uncommon industries and niches, businesses might need to think beyond the box in their subject. A business might not launch a podcast for business about sunglasses if it sells sunglasses, for example. When the target audience is frequent travelers, a travel-related podcast would be a better option.
The format of the episodes is the next crucial element. A business must have the structure & look of the podcast that will engage its audience. Finally, a business must decide how long the episodes will be while podcasting for business.
It’s a good idea to keep the episode lengths constant & the listeners know what to anticipate. If the business podcast episodes are 20 minutes long and the listeners are familiar with that duration, it’s easy to schedule their listening around activities like a daily commute. Now that it’s clear what is required to start business podcasts, here’s how one can do it.
The first thing for businesses is to decide what the podcasting for business will be about and why they are starting it before they click the record button. It can help them to offer the finishing touches on their targets, ranging from producing leads for the company to being recognized as an industry leader or simply for fun.
Although it’s challenging to focus on a specific topic or niche, doing so will enable a business to develop a following over time. Moreover, it will establish the brand’s authority & gain more credibility. Make a list and then choose from those podcasting for business ideas that is wide enough to be discussed over several episodes, seasons & more yet narrow enough to attract a particular niche.
Online resources abound with advice for business artwork. It does make sense to create business artwork during the planning stages, but since the podcast for business is new, it might need to make minor adjustments.
Changing names and descriptions are simple, but until it settles on one style, changing it frequently can be a pain unless it has an in-house designer or the business pays for this service.
The next stage is to record the business podcast, working with any guests the business may have. The business needs the correct podcast setup to create a podcast with good audio quality. By recording brief clips, it can listen back to and use them to tweak its audio settings, it can test the gear and the sound quality in its recording environment.
After a business is done creating a podcast, it can use editing tools to review the content. When they are finished, it’s time to upload the podcast to podcast platforms that host podcasts and enable the business to generate titles, catalog episodes, and link to online streaming services.
To ensure they offer material concurrently, businesses must establish a regular schedule. They should find out how long it takes to produce a single episode. As many audiences like a pattern in their content consumption, a defined production schedule can also allow them to post their podcasts regularly, which can increase listener loyalty. It’s better to schedule time weekly to complete each production stage and establish a reliable workflow.
It’s time to spread the word about the business podcast once it can be found and downloaded. A business can use a sponsored social media ad campaign, a grassroots strategy like emailing direct links to close friends and family, or anything in between.
A common strategy is using social media platforms like Instagram, Twitter, Facebook, and TikTok to promote a business podcast. Businesses can advertise their podcast using their current accounts on social media if they already have many followers there. If not, they can make additional accounts for advertising the podcast and interacting with their community.
Recording a professional-sounding podcast requires attention to audio quality, equipment, and some basic recording techniques. Here’s a step-by-step guide to help you professionally record your first podcast:
Get a good-quality microphone, headphones, and pop filter. Quality audio equipment is crucial for a professional sound.
Select a quiet and controlled environment for recording. Minimize background noise, close windows to block external sounds, and use soft furnishings to reduce echo.
Choose a DAW (e.g., Audacity, GarageBand, Adobe Audition) for recording and editing your podcast. Familiarize yourself with basic DAW functions for recording, editing, and exporting audio. Opting for lossless formats like WAV or FLAC while recording is always better, as you can always compress it later for sharing without losing quality.
Plan your episode content with a script or outline. This helps in maintaining a structured and organized flow during recording. Create an editorial calendar outlining the topics, themes, and potential guests for each episode. Planning ensures a consistent and organized approach to content creation.
By following these steps and regularly practicing, you can achieve a professional and polished podcast recording.
A brand will have more prospects if it uses various marketing techniques and technologies in its operations. One approach to advertising and discussing a brand in a technologically advanced setting is podcasting.
They may impact its sales, but they also contribute to developing a community that may be a significant and long-term asset. Podcasts have the potential to be a robust tool for brand marketing. The brand can intrigue new listeners and gain attention by producing interesting and engaging content.
Podcasts provide a brand with the chance to connect with its audience and help it reach a massive audience. With excellent content, it can gain a devoted audience that will keep visiting the brand’s site. A brand should consider podcasting for business if it is looking for a means to expand its audience and build its brand. It’s a fantastic method to engage the community and interact with the audience.
However, starting podcasts may be very gratifying, but like any venture, it requires some early setup and hard work. Podcasting for business can be financially & emotionally worthwhile when a firm redefines it with appropriate goal targets.
Podcasting for business refers to the practice of creating and distributing audio content typically in a series format that focuses on topics related to a business or industry.
To create a podcast for your business, follow these steps:
1. Define your goals
2. Choose a relevant niche/topic.
3. Select podcast format (interviews, solo, panel).
4. Plan episode structure & schedule.
5. Invest in good equipment.
6. Record, edit, & publish.
7. Promote on social media.
Yes, podcasting is still profitable. With the growing popularity of podcasts, businesses can monetize through sponsorships, ads, subscription models, merchandise, and paid content. It also boosts brand awareness, drives customer loyalty, and can directly lead to sales and leads.
Yes, podcasting can pay well depending on factors like audience size, engagement, and monetization strategies. Revenue can come from ads, sponsorships, listener donations, merchandise, or exclusive content.
Yes, anyone can start a podcast! With minimal equipment (a mic, editing software, and hosting platform), anyone can create and share their content. The key is to focus on a niche, be consistent, and engage with your audience.
Steps on how to start a business podcast:
1. Choosing a Podcast Topic, Format, Length, and Style.
2. Set up your Podcast Equipment.
3. Get Guests for Your Business Podcast.
4. Record, Edit, And Produce Your Podcast.
5. Promote Your Business Podcast.
6. Continue promoting individual Episodes once they’re released.
Authored by, Amay Mathur | Senior Editor
Amay Mathur is a business news reporter at Chegg.com. He previously worked for PCMag, Business Insider, The Messenger, and ZDNET as a reporter and copyeditor. His areas of coverage encompass tech, business, strategy, finance, and even space. He is a Columbia University graduate.
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Chegg India does not ask for money to offer any opportunity with the company. We request you to be vigilant before sharing your personal and financial information with any third party. Beware of fraudulent activities claiming affiliation with our company and promising monetary rewards or benefits. Chegg India shall not be responsible for any losses resulting from such activities.
