Shark Tank India Explained: How It Works and Why It Matters

July 24, 2024
what is shark tank india
Quick Summary

Quick Summary

  • Shark Tank India is a business reality TV show where entrepreneurs pitch their business or startup ideas to a panel of successful investors (Sharks).
  • The show features prominent investors like Anupam Mittal (Shaadi.com), Namita Thapar (Emcure Pharmaceuticals), and Aman Gupta (boAt), who bring expertise from various industries.
  • So far, around 450+ businesses have had the opportunity to pitch their ideas on Shark Tank India across all seasons.

Table of Contents

Shark Tank India is an exciting TV show that brings dreams and big ideas to life. On the show, young entrepreneurs present their business ideas to a panel of wealthy investors called “Sharks.” These Sharks then decide whether to invest their own money to help these businesses grow.

This show is the Indian version of the American hit “Shark Tank,” which has been a favourite in the U.S. since 2009. The concept actually started in Japan with a show called “Dragons’ Den,” created by Nippon TV. Shark Tank India follows this successful format. It first aired in India in 2021 and quickly captured the hearts of viewers.

Shark Tank India season 2has sparked inspiration across the country, especially among young people who dream of starting their businesses. By sharing real-life success stories and valuable business lessons, Shark Tank India helps viewers understand what it takes to succeed in the business world.

In this blog post, we learn about what is shark tank India, the list of sharks, and the opportunities the show provides to young entrepreneurs.

What is Shark Tank India?

Shark Tank India is the Indian version of the popular reality show Shark Tank. It gives entrepreneurs a chance to pitch their business ideas to a panel of successful investors, known as shark tank India judge. The sharks decide whether to invest in the firms or startups in exchange for a share of the business.

Since its start in 2021, Shark Tank India has been a huge hit. The other details of the show are

  • Shark Tank India season 2 timing was from Monday to Friday at 9 PM.
  • With a new season comes new experiences. The shark tank india season 3 release date was 22 January, 2024.

The Show Format

What is Shark Tank India and its format? On Shark Tank India, entrepreneurs get about 30-45 minutes to present their business ideas to the sharks. The format and pitching process can be described in five simple steps:

  1. Introduction: First and foremost, entrepreneurs introduce themselves and their businesses.
  2. Business Plan: Then, they give a detailed explanation of the business idea. This can include market analysis and financial projections.
  3. Q&A: After a complete explanation of the business, the sharks ask questions. They also challenge the entrepreneurs regarding gaps, requirements, competition, and price points and add their suggestions that can help the business grow.
  4. Negotiation: Eventually, they come to the most important section of the pitch, which is to negotiate the terms of the investment. At this step, sharks share what they have to offer to the business or what is most suitable for them.
  5. Final Decision: Sharks decide whether to invest in the business and the terms of the investment. At this stage, the decision is made by sharks as well as the entrepreneur. If everything aligns, a deal gets closed.

Role of the Sharks

The panel of impressive shark tank India judge is one of the best parts of the show. So far, there have been 3 seasons of Shark Tank India. Still thinking,where to watch Shark Tank India? The show aired on Sony TV and the episodes are also uploaded on the Shark Tank India’s YouTube channel. Here’s a complete list of all the well-known investors:

  1. Ashneer Grover: Co-founder of BharatPe (Season 1).
  2. Namita Thapar: Executive Director of Emcure Pharmaceuticals (Season 1-3).
  3. Anupam Mittal: Founder and CEO of Shaadi.com (Season 1-3).
  4. Aman Gupta: Co-founder and CMO of BoAt (Season 1-3).
  5. Ghazal Alagh: Co-founder of Mamaearth (Season 1).
  6. Peyush Bansal: Founder and CEO of Lenskart (Season 1-3).
  7. Vineeta Singh: CEO and Co-founder of SUGAR Cosmetics (Season 1- 3).
  8. Amit Jain: Co-founder and CEO of CarDekho Group (Season 2, Season 3).
  9. Ritesh Agarwal: Founder of OYO Rooms (Season 3).
  10. Deepinder Goyal: Founder of Zomato (Season 3).
  11. Azhar Iqubal: Co-founder and CEO of Inshorts (Season 3).
  12. Radhika Gupta: CEO of Edelweiss Asset Management (Season 3).
  13. Varun Dua: Founder of Acko General Insurance (Season 3).
  14. Ronnie Screwvala: Founder of UTV Group and co-founder of UpGrad (Season 3).

Among all, Ritesh Agarwal is the richest shark on Shark Tank India, with a net worth of over Rs 16,000 crore.

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Success Stories and Impact

Around 450+ businesses got the opportunity to pitch their ideas in Shark Tank India. The show has also helped many startups succeed. Some of the most popular success stories are from these businesses:

1. Skippi Ice Pops

    Skippi makes delicious, natural ice pops (frozen treats) from real fruit. The founders impressed the Sharks with their unique flavours and commitment to quality. All 5 Sharks invested a total of Rs 1 crore (10 million rupees) for 15% ownership in the company. After appearing on Shark Tank, Skippi’s monthly sales jumped from just Rs 4-5 lakhs to a massive Rs 70 lakhs! It also has turned out to be among the most profitable businesses after Shark Tank.

    2. Auli Lifestyle

    Auli makes cruelty-free, natural skincare products based on Ayurveda (traditional Indian medicine). The founder’s dedication to using natural Indian ingredients impressed Shark Namita Thapar, who invested in the company. This investment made Auli’s monthly sales double from Rs 10-12 lakhs to Rs 30-37 lakhs! They also got distribution deals to sell their products in Miniso stores across India.

    3. Tagz Foods

    Tagz makes healthy popped potato chips for GenZ. They got a Rs 70 lakh investment for a 2.75% stake from Ashneer Grover. Their sales grew 3 times after Shark Tank! They now plan to become a Rs 1,000 crore company in 2-3 years and have expanded to selling in Dubai, Kuwait and Australia.

    Opportunities for Aspiring Entrepreneurs

    Shark Tank India gives aspiring entrepreneurs a once-in-a-lifetime chance to pitch to successful investors and potentially get funding. But there are benefits beyond just the money.

    Eligibility and Application Process

    To be eligible, entrepreneurs must have a registered business in India and a working prototype or proof of concept. They usually apply by filling out an online form with details about their business idea, market potential, financial projections, and team.The selection process is very competitive, with thousands of applications each season. Producers carefully review each one and pick the most promising startups for the final auditions.

    Tips for a Winning Pitch

    A winning pitch is key to getting an investment in Shark Tank India. Here are a few important tips that you can follow if you aspire to bring your business idea to the next season.

    1. Be clear and compelling: Clearly explain your business idea, target market, and unique value in a limited time.
    2. Show passion and expertise: Show that you deeply understand your industry and are committed to solving the problem.
    3. Know your numbers: Present realistic financial projections and a clear path to profitability.
    4. Be ready for questions: Be prepared to address any concerns the sharks may have about your business model or market potential.
    5. Practice: Refine your pitch through multiple rounds and get feedback from mentors and peers.

    Additional Resources

    Besides Shark Tank India, aspiring entrepreneurs can benefit from various resources and support systems in the Indian startup ecosystem.

    • Government initiatives like Startup India and Atal Innovation Mission provide funding, mentorship, and incubation support to early-stage startups.
    • Business incubators and accelerators, such as T-Hub, Nasscom 10,000 Startups, and iCreate, offer valuable guidance and resources to help startups scale and succeed.

    Beyond the Show: The Shark Tank India Ecosystem

    Shark Tank India’s impact goes way beyond the TV episodes. It has created a thriving entrepreneurial ecosystem that supports startups even after the cameras stop rolling.

    Investor Network and Mentorship

    One of the most valuable things about Shark Tank India is the ongoing mentorship and guidance the sharks provide to the startups they invest in. The sharks have extensive industry experience and networks, which help startups understand the process of scaling and growth challenges.

    Beyond the Shark Tank India season 2 sharks, Shark Tank India has helped businesses get exposed to a wider network of investors and industry leaders. Many startups from the show have gone on to get more funding from other investors.

    Increased Visibility and Brand Recognition

    Being on Shark Tank India memesgives startups amazing media exposure and brand recognition. Shark Tank season 1 itself garnered 150 million views. Their YouTube channel has a total of more than 2.16 billion views so far. As this huge number of people watch the show each week, startups get a platform to showcase their products or services to a huge audience. This visibility can lead to significant growth opportunities. Many startups have also reported a big jump in sales and inquiries after being on the show.

    The Broader Entrepreneurial Landscape

    Beyond individual startups, Shark Tank India has had a huge impact on the wider entrepreneurial landscape in India. The show promoted innovation and risk-taking. The country also witnessed a spike in the young generation of entrepreneurs.

    The show’s success stories have also helped change societal views of entrepreneurship. People now consider it as a valid career path where failure is a normal part of the journey.

    Shark Tank India – Rekindling the Fire for Entrepreneurship

    Shark Tank India has become a sensation and ignited the entrepreneurial spirit across the nation. With its format, expert judges, and opportunities, it has captured the imagination of aspiring entrepreneurs and viewers alike.

    As season 3 brings new judges and startups, Shark Tank India clearly emerges as an essential part of the Indian entrepreneurial ecosystem. The show acts as a source of valuable insights, inspiration, and support for anyone starting their entrepreneurial journey.

    So stay tuned for new episodes and get ready to see the birth of the next big thing in Indian business. And if you are wondering where to watch shark tank india, be sure to check out the official channels and platforms. You can find the latest pitches on Shark Tank India’s official YouTube Channel.

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    Frequently Asked Questions:

    What is the concept of Shark Tank India?

    Shark Tank India is a reality TV show where aspiring entrepreneurs pitch their emerging business ideas to a panel of successful investors, known as “sharks.” The sharks decide whether to invest their own money in exchange for a stake in the company. The show offers a unique opportunity for startups to secure funding, gain valuable insights from experienced mentors, and get national exposure for their ventures.

    Who are the 12 sharks in Shark Tank India?

    The 12 sharks featured asShark Tank India season 3 judges are:
    1. Anupam Mittal (Shaadi.com)
    2. Aman Gupta (boAt)
    3. Namita Thapar (Emcure Pharmaceuticals)
    4. Vineeta Singh (SUGAR Cosmetics)
    5. Peyush Bansal (Lenskart)
    6. Amit Jain (CarDekho Group)
    7. Azhar Iqubal (Inshorts)
    8. Ronnie Screwvala (upGrad)
    9. Varun Dua (Acko)
    10. Ritesh Agarwal (OYO)
    11. Deepinder Goyal (Zomato)
    12. Radhika Gupta (Edelweiss Group)

    Is Shark Tank India famous?

    Yes, Shark Tank India has become immensely popular since its debut in 2021. The show has garnered millions of viewers, with season 1 alone receiving over 63,000 registrations from aspiring entrepreneurs. Its success has led to the show being renewed for multiple seasons, with season 3 currently airing. Shark Tank India has played a significant role in promoting entrepreneurship and inspiring countless Indians to pursue their business dreams.

    How to participate in Shark Tank India?

    To participate in Shark Tank India, follow these steps:
    1.Visit the official Sony LIV website or app and look for the Shark Tank India registration page.
    2. Fill out the application form with details about your business, including the concept, target market, financial projections, and team background.
    3. Submit your application before the deadline (usually announced a few months before the new season).
    4. If shortlisted, you’ll be invited to audition and pitch your idea to the show’s producers.

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