India’s Top 10 Most-Followed Instagram Personalities of 2024

Instagram is a photo-sharing social media platform with over 1 billion active users and 500 million daily Instagram stories. India has the largest Instagram audience in the world with nearly 229 million users.

Nearly all celebrities have an Instagram account to connect with their fans. There is an unspoken competition about “who has the most followers on Instagram in India.” This race to the top is significant because celebrities with a huge follower base are boosting their brand value in the market. Knowing “who has the most followers on Instagram in India” highlights how influential social media presence can be. The question of “who has the most followers on Instagram in India” reflects not only popularity but also the growing importance of Instagram for celebrities aiming to enhance their public image and marketability.

With social media taking over traditional media, getting to know celebrities has become easier than ever. Fans now have direct access to their favorite stars’ lives through platforms like Instagram. This shift has led to new questions, such as, “Who has the most followers on Instagram in India?” and this question is on everyone’s mind. The list of celebrities with massive followings is always changing, but “Who has the most followers on Instagram in India” often features a few standout names. Understanding “Who has the most followers on Instagram in India” can give insights into the current trends and popular figures in the Indian celebrity scene.

This article will explore the top 10 highest followers on Instagram in India. To find out “who has the most followers on Instagram in India,” we will look at the leading celebrities who dominate social media. Understanding “who has the most followers on Instagram in India” can give insight into current trends and popular figures. By examining the top 10, we get a clear picture of which stars are currently at the top of the Instagram follower count. The question of “who has the most followers on Instagram in India” highlights the social media influence of these prominent celebrities.

Importance of Follower Count as a Metric

Importance of Follower Count as a Metric

The number of followers on Instagram is an important sign of how popular someone or a brand is. Here’s why it matters in simple terms:

1. Trust and Credibility: When someone has a lot of followers, people tend to see them as more trustworthy. This makes others more likely to pay attention to their posts or products, which can lead to more opportunities.
2. Reaching More People: More followers mean that more people can see your content. For brands, this is crucial because it allows them to get their message out to a larger audience.
3. Influencer Marketing: Brands often look for influencers with many followers to help promote their products. A larger follower count helps brands reach more potential customers, but it’s also important that those followers are engaged and interested in the content.
4. Understanding What Works: By tracking how their followers grow or change, creators can see what kind of posts people like the most. If follower numbers increase, it usually means people enjoy the content; if they drop, it might mean changes are needed.
5. Seeing How You Compare: Follower count helps individuals and brands understand where they stand compared to others in the same field. This can inspire them to improve their content and grow their audience.

In summary, follower count is a key metric on Instagram. It helps show popularity, influences partnerships with brands, and provides insights into audience engagement.

Most followed Indians on Instagram

There are many Indian celebrities on Instagram, but when it comes to “who has the most followers on Instagram in India,” Virat Kohli leads the pack. He tops the list of Instagram influencers in India. To understand the social media landscape better, it’s interesting to explore the top 10 Instagram followers in India. Each of these celebrities has a massive following, but Virat Kohli stands out as the one who truly dominates. Knowing “who has the most followers on Instagram in India” gives insight into the popularity and influence of these stars.

As we delve deeper into the question of “who has the most followers on Instagram in India,” it becomes clear that Virat Kohli’s dominance is a reflection of his immense popularity and influence. While exploring “who has the most followers on Instagram in India” reveals the top celebrities, Virat Kohli’s position at the top underscores the impact of his engagement and appeal. The list of “who has the most followers on Instagram in India” highlights how social media success can elevate a celebrity’s brand and reach. Understanding these dynamics offers valuable insights into the powerful role Instagram plays in shaping public figures’ careers and visibility.

The list highlights who is currently leading in Instagram followings in India.

1. Virat Kohli

Virat Kohli is a professional Indian cricketer known for his stylish batting and knack for breaking records. Looking at the huge fan following, Virat Kohli keeps his social media real. This gives his fans a sneak peek into his life. Apart from personal photos, he regularly updates his account with different paid partnerships. Reportedly he charges 8.9 crores for one Instagram post.

No. of Instagram Followers

Virat Kohli has 270.64 M followers on Instagram. Virat Kohli has the highest number of followers on Instagram in India and Asia. He is the most followed person on Instagram in India. He was the first Indian to cross 50 million, 100 million, and 200 million on Instagram.

2. Priyanka Chopra Jonas

Priyanka Chopra Jonas is a professional actress, model, singer, and producer. She is a former Miss World (2000) winner. Her active involvement in several charities like UNICEF has made her popular globally. Priyanka is active on social media and posts regularly for her fans. She gives a glimpse into her personal and professional lives to her fans. She has been successfully rubbing her shoulders with the Hollywood biggies.

No. of Instagram Followers

Priyanka Chopra Jonas has 92.04 M followers on Instagram. She is in the second rank of Instagram’s highest followers in India. She is one of the highest-paid actors globally. Her Hollywood presence, humanitarian activities, and strong Indian fan following have helped her to gain a huge following. Her name would always trend when there is a discussion on who has the most followers on Instagram in India.

3. Shraddha Kapoor

Shraddha Kapoor is a professional Indian actress and singer. She has been featured in Forbes Indian Celebrity 100 since 2014. In 2016, she was featured in Forbes Asia in their 30 under 30 lists. She regularly posts BTS from her film sets, some personal photos, and paid partnership photos for her fans. She has been steadily rising to the rank as her fan base has been increasing.

No. of Instagram Followers

Shraddha Kapoor has 93.61 M followers on Instagram. Her posts have garnered a lot of attraction from her fans. Her increasing fanbase has put her on the third list of most followed Indians on Instagram.

4. Narendra Modi

Narendra Modi is the 14th serving Prime Minister of India. He is among the most popular politicians globally. His Instagram account posts are about his political rallies, official visits, and government events for his followers. His social media team has constantly been updating various posts regarding his daily activities for his followers.

No. of Instagram Followers

Narendra Modi has 91.75 M followers on Instagram. He is known to be tech-friendly and a fan of the digital world. He likes to keep himself updated with the latest trends making him popular among every generation on Instagram.

5. Alia Bhatt

Alia Bhatt is a professional Indian actress. She has appeared in the Forbes Indian Celebrity 100 since 2014 and was awarded the TIME100 Impact Award in 2022. Her personal and professional photos and videos have attracted a huge following on Instagram. She regularly posts about her travel and fashion videos for her fans. Her recent Hollywood outing with Gal Gadot and the global success of RRR has helped her gain more international followers.

No. of Instagram Followers

Alia Bhatt has 85.55 M followers. She is in the fifth rank among the top 10 followers on Instagram in India. This shows her high popularity among her fans.

6. Katrina Kaif

Katrina Kaif is a professional Indian actress. She is one of the most popular actors in India and has a huge fan following. She is active on social media by regularly posting her fitness, photos with her husband & family, and several brand endorsements. Katrina Kaif is quite social media friendly, as she launched her beauty products through several social media influencers.

No. of Instagram Followers

Katrina Kaif has 80.37 M followers on Instagram. She ranks sixth on the most followed Indians on Instagram.

7. Deepika Padukone

Deepika Padukone is a professional Indian actress. She is one of the highest-paid Indian actresses. Time was recognized as one of the 100 most influential persons in the world in 2018. She has been vocal about mental health on several social media posts. This helps her to connect to many of her fans. She also posts brand endorsements, film promotions, and personal photos & videos for her fans.

No. of Instagram Followers

Deepika Padukone has 80.35 M followers on Instagram. She is the face of severe global brands, making her a global icon. She is in the seventh position of who has the most followers on Instagram in India list.

8. Neha Kakkar

Neha Kakkar is a professional Indian playback singer. She appeared on the Forbes Indian Celebrity 100 in 2017 and 2019. She also appeared on Forbes Asia’s 100 Digital Stars in 2020 and is famous among millennials for her songs. Her account is filled with her singing photos and videos. She posts some personal photos for her fans. She is quite regular on reels.

No. of Instagram Followers

Neha Kakkar has 78.76 M followers on Instagram. She stays close to her fans with the help of her social media platforms. Her loyal fans have brought her to the eighth position in the list of the most followers on Instagram in India.

9. Urvashi Rautela

Jacqueline Fernandez is a Sri Lankan actress & model working in Indian cinemas for many years. She has participated in several humanitarian activities and has a huge Indian fan following. Lots of photoshoots and videos are posted on her Instagram. She is quite active on Instagram reels and keeps her fans entertained by regularly posting her photos and videos.

No. of Instagram Followers

Jacqueline Fernandez has 70.1 million followers on Instagram. Her recent international outing, ‘Tell It Like a Woman,’ gave her an international fan following and brought her to the ninth position in who has the most followers on Instagram in India list.

10. Akshay Kumar

Akshay Kumar is a professional Indian actor and producer. His fans love him for his action and comedy movies. He is known for his various humanitarian works. A huge number of fan followers love seeing the BTS of his movies and fitness secrets. He posts several endorsements for his fans on his social media pages.

No. of Instagram Followers

He has 68.1 million followers on Instagram. Fitness videos and family photos are what he shares on Instagram for his fans. He is currently in the tenth position of who has the most followers on Instagram in India list.

Also Read: The Complete Guide to Become an Influencer on Instagram

How to Build a Strong Following on Instagram

To build a large following on Instagram, there are certain tips that can be very effective. The celebrities who have the most followers on Instagram in India have successfully applied these strategies. If you’re curious about “who has the most followers on Instagram in India,” you’ll notice they often follow similar trends and techniques. By observing “who has the most followers on Instagram in India,” you can see how these celebrities engage their audience and grow their follower base. Understanding these methods helps in recognizing what works well for achieving high follower counts on Instagram.

By analyzing “who has the most followers on Instagram in India,” we can gain valuable insights into effective social media practices. The success of these celebrities shows that engaging content, consistent posting, and authentic interactions are key to growing a large following. Observing “who has the most followers on Instagram in India” also reveals how leveraging trends and collaborating with other influencers can boost visibility. As you explore “who has the most followers on Instagram in India,” remember that these strategies are not just for celebrities but can be adapted by anyone looking to enhance their Instagram presence. Applying these techniques thoughtfully can lead to significant growth in your follower base. Let’s look at them in brief.

Unique and Personal Branding

• Create a social media account to promote yourself through unique photos, videos, and reels. This would help to create your persona brand and gain more followers.

High-Quality and Consistent Content

• Keep on posting regular content on your Instagram account. This would help to attract more followers to your account.

Understanding and Engaging with Their Audience

• Have live sessions with your followers. Interact more with your followers through Q&A sessions. This would retain your followers and would pull more followers. Fans love it when their favourites interact with them.

Keeping Up with Trends and Current Events

• Always post photos, videos, and reels relevant to current trends and events. No one would be interested in seeing old trends in your account.
• The more you stay updated, the more followers will come to your account.

Providing Value and Offering Authenticity

• Try to add value and authenticity to your posts. For instance, if you post videos on travel, always take information from reliable sources. This would make your followers check your account for authenticity.
• Many accounts provide fake and unchecked information. So, always try to be authentic and offer value in your posts.

Investing in Professional Photography and Editing

• If you plan to become a social media influencer, you should invest in professional photography and editing. This would help attract more followers.
• People love to see edited videos and professional photographs. This would include more likes and followers.

Top Instagram Celebrities

India is home to many celebrities who actively engage with their fans on social media, making fans feel special by sharing insights into their personal and professional lives. The fan frenzy in India is intense, driving a competitive spirit among fans to see their favorite stars on the list of “Who has the most followers on Instagram in India.” The question of “Who has the most followers on Instagram in India” is always popular, reflecting the immense interest in celebrity social media followings. The constant buzz about “Who has the most followers on Instagram in India” showcases the vibrant and competitive nature of the Indian celebrity scene.

Virat Kohli has the highest number of followers on Instagram in India. Being on the list of “Who has the most followers on Instagram in India” comes with significant responsibility. Celebrities in the top 10 need to manage their massive followings carefully, ensuring they keep fans happy and avoid controversies. The pressure of being among those who “who has the most followers on Instagram in India” is substantial, but these stars make time for their loyal fan base despite their busy schedules. Their position on the “who has the most followers on Instagram in India” list highlights their influence and the need to engage positively with their audience.

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Trends in Instagram Popularity

Growth of Indian Instagram Accounts

India has seen impressive growth in who has the most followers on instagram in india users, especially since 2017, thanks to increased smartphone access and affordable internet. By 2023, India emerged as one of Instagram’s largest markets, boasting over 300 million active users. This surge can be attributed to the rise of digital influencers, who create diverse content across various niches, including fashion, lifestyle, and regional languages. The pandemic also played a role, accelerating the trend of online content creation as more people turned to social media.

Key factors contributing to this growth include:

• Increased Smartphone Penetration: The growing number of smartphone users has made social media accessible to a larger audience.
• Affordable Internet: Lower data costs have enabled widespread use of social media platforms.
• Shift to Digital Consumption: The pandemic pushed more individuals to engage in online content creation and consumption.

Comparison with Global Trends

When comparing who has the most followers on instagram in india Instagram accounts to global trends, several insights stand out. While Instagram has seen steady growth worldwide, particularly in North America and Europe, India’s growth rate has surpassed many countries, positioning it as a key player in Instagram’s global strategy.

Content Variety: While global Instagram content is largely focused on lifestyle and travel, Indian users are diversifying into niches like education, regional arts, and local cuisine, reflecting the country’s rich cultural diversity.

Engagement Rates: Indian accounts tend to have higher engagement rates than the global average, driven by unique cultural contexts and diverse content, especially in regional languages. This is in contrast to developed markets, where engagement stabilizes as the audience matures.

Influencer Marketing: The influencer marketing landscape in India is rapidly evolving, with brands increasingly collaborating with micro and nano influencers, aligning with global trends that prioritize authenticity and niche audiences.

Impact of highest Instagram Followers in India 2024

In 2024, having the most Instagram followers in India gives a big boost to both personal and professional influence. Celebrities, influencers, and athletes with large followings attract top brands for partnerships, sponsorships, and endorsements, as companies want to reach their huge audiences. A big follower base increases personal brand value, helping them land better deals and career opportunities. Stars like Virat Kohli and Priyanka Chopra use Instagram to stay connected with fans, building trust and visibility. This influence also shapes trends, public opinion, and consumer choices. Follower count plays a major role in success, directly affecting earnings, career growth, and long-term brand strength.

Influence on Brand Partnerships:

• Individuals with high follower counts attract top brands for endorsements and collaborations.
• Companies prefer influencers and celebrities with large audiences to promote products, increasing brand visibility and trust.
• Example: Athletes like Virat Kohli partner with PUMA and luxury brands due to their massive online reach.

Effect on Personal Brand and Marketability:

• A large follower base boosts personal brand value, leading to better career opportunities and higher marketability.
• Instagram helps public figures remain relevant and build deeper connections with their audience.
• Example: Priyanka Chopra leverages Instagram for film promotions, humanitarian work, and brand deals, enhancing her global presence.

Conclusion

Celebrities, influencers, and athletes dominate India’s Instagram landscape, using the platform to engage with fans, promote their work, and build personal brands. Bollywood stars like Priyanka Chopra and Alia Bhatt leverage Instagram for movie promotions and endorsements, while content creators such as Bhuvan Bam and Dolly Singh rise to fame through relatable and creative content. Athletes like Virat Kohli use it to share personal highlights and secure lucrative brand deals. A large follower base enhances marketability, attracting sponsorships and collaborations. Instagram also boosts visibility, helping public figures remain relevant and unlock new career opportunities. The platform plays a crucial role in shaping digital identities and turning online influence into real-world success.

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