Koo emerged as India's microblogging platform, thrived with multilingual support, fostering diverse discourse and connecting users across the nation seamlessly. Let's know about it.
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Koo was founded in March 2020 by Aprameya Radhakrishna and Mayank Bidawatka. Its aim was to provide a microblogging platform for Indian user.
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Koo supported multiple Indian languages, including Hindi Kannada, Tamil, Telugu, Marathi, Bengali, and Gujarati, among others.
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The app gained significant popularity in 2021, especially after the Indian government and various officials began promoting it amid a standoff with Twitter.
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Being similar to Twitter's interface Koo was loved by people. Users could post short messages, follow other users, and engage with content through likes, comments.
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In beginning Koo raised substantial funding from investors, including Tiger Global and Accel Partners, this funding has enabled the platform to expand its feature.
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However, later Koo faced several challenges, including concerns over data privacy and security.
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However, platform failed to gain traction it expected. Moreover, founders also informed about unsuccessful acquisition talks with buyers. Thus, the app is now shutting down.